Who We Are
Simplicity InsurMark is a servant-minded community of professionals committed to excellence who work shoulder-to-shoulder with financial advisors of all shapes and sizes.
The Advisor Development Organization
This is the next step in a 40-year history of aligning the independent financial advisor with best-of-breed resources and services from a dedicated professional team, product partners, technology vendors, practice management leaders and business development systems.
Leadership
Jeff Maxey
President
Jeff Maxey is truly “on a mission” to work with advisors across the country and assist them in taking their businesses to exciting new levels. In 2023, Jeff was named President of Simplicity InsurMark, after serving as the company’s Executive Vice President and General Manager for 6 years.
A native of Texas, Jeff attended Texas A&M. Jeff and his wife Natalie have two children, and in his spare time, he enjoys golf, traveling, and spending time with family and friends. Jeff joined Simplicity InsurMark in 1997, initially working directly with advisor-clients, then ascending into leadership roles in sales, marketing, technology, operations, and finance. Over the years, Jeff has been integrally involved in driving the company’s innovation and success, while helping Simplicity InsurMark earn recognition as the leading Advisor Development Organization it is today.
Leighann Gee
VP, Office Services
Leighann Gee joined Simplicity InsurMark in 2002, shortly after graduating with her associate degree in business. Leighann was initially hired to enter commission data but was promoted to Executive Assistant.
Shortly afterwards, she was also given the title of Accounting Manager. In 2010, the leadership team recognized Leighann as the Employee of the Year. Leighann continued her professional growth through the years and currently serves as the Vice President of Office Services, where she handles behind the scenes operations including accounting, financials and human resources. Leighann has shared most of her adult life and important milestones with her beloved Simplicity InsurMark family and the people she works with. One month prior to joining Simplicity InsurMark, she married the love of her life, Jeremy, and they have two beautiful daughters. In her free time, when not attending her daughters’ extracurricular activities, Leighann enjoys being outdoors with her family and camping, better known as glamping.
Our Values
IT’S HOW WE LIVE.
IT’S HOW WE WORK.
OUR VISION
Our Vision is to lead the Simplicity group by helping advisors reach their true potential.
OUR MISSION
Our Mission is to:
- Deliver top wealth-building and financial protection products.
- Provide tools, technologies, and partnerships that empower our entrepreneurial clients to build, scale, and capitalize.
- Empower advisors to lead in a changing financial world.
- Act in the best interests of those we serve, ensuring sustainable growth and long-term success.
- Commit to education, values, and family.
Our Core Values
HONOR GOD IN ALL WE DO- Do the right thing
- Treat each person with dignity and respect
- Respect each other’s spirituality
- Help people do their best every day
- Build proud, dynamic teams
- Help people reach their goals
- Serve others as we would be served
- Stand behind our word
- Deliver on our promises
- Act as good stewards
- Constantly improve and innovate
- Meet our commitments