Clients Need to Get Real about Longevity: How Advisors Can Help
Breakthrough Advisor Blog

Clients Need to Get Real about Longevity: How Advisors Can Help

The role of the financial professional has evolved dramatically in the past few decades. In the “old days,” advisors acted much like stock brokers, focusing primarily on goal planning and wealth accumulation. Clients expect a whole lot more from advisors today, including retirement planning. Yet, many advisors fail to have the tough conversations about longevity

How to Cultivate Trust in the Advisor-Client Relationship
Breakthrough Advisor Blog

How to Cultivate Trust in the Advisor-Client Relationship

When clients are on the hunt for a financial advisor, they’re seeking more than financial expertise. While it’s important to “know your stuff,” consumers want to work with an advisor they can trust. Yet many advisors focus on pushing their credntials and come up short on building emotional connections clients. If you’re fretting about stagnant organic growth, working on your trusted advisor status could be a game changer for you.

Advisor Video Marketing Made Easy: 8 Business Boosting Tips
Breakthrough Advisor Blog

Advisor Video Marketing Made Easy: 8 Business Boosting Tips

Like those old Virginia Slims commercials used to say, video marketing has come a long way baby! More advisors are using video to connect and engage with consumers, but the “rules” regarding what works and what doesn’t work continue to evolve. Video can be one of the most effective marketing tools in your toolbox, if you know how to

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