Monday Minute – January 5, 2026

---

MARKETING

Mini Audio Seminar Series to Explode Client Acquisition

Get Authority. Get Trust. Get Clients.

An Authority Positioning Portfolio® Optimizes Your Current Marketing, Boosts Conversions of Purchased Leads, and Makes Filling Seminars a Breeze – So That You Go From Invisible to Invincible!

• Podcast Interview & Press Coverage: Enhance your credibility by being featured on top business podcasts and leading online news affiliates (ABC, CBS, NBC, and Fox).
• Client Attraction: Gain exposure that resonates with affluent families and business owners.

Three program levels are available. Contact your ADC for details.

---

SALES

Sharpen your Saw by reading more in 2026

Atomic Habits: Tiny Changes, Remarkable Results by James Clear

In Atomic Habits, James Clear explains that getting 1% better every day leads to massive long-term results. Here are the 4 key points:

1. The Plateau of Latent Potential: Progress isn’t a straight line. Effort builds up like heat on an ice cube—you might not see it melting at first, but once you hit a certain point, the breakthrough happens all at once.
2. Systems Over Goals: Don’t just focus on the finish line. Build a daily process (a system) that makes success inevitable. You don’t rise to your goals; you fall to the level of your systems.
3. Identity-Based Habits: Focus on who you want to become, not what you want to achieve. Instead of “I want to run a marathon,” think “I am a runner.” Every action is a vote for your new identity.
4. The 4 Laws of Change: To build a habit, make it Obvious (see it), Attractive (want it), Easy (start in under 2 minutes), and Satisfying (reward yourself).

---

PRODUCTS

Lincoln MoneyGuard® Fixed Advantage

Only hybrid carrier with a 0-day elimination period for all benefits

• Lincoln will leverage those premium dollars day one 3-5x to provide a pool of tax-free LTC benefits.  The pool of dollars with compound if inflation protection is elected.
• In addition to long-term care coverage, the plan offers an income tax-free death benefit, ensuring legacy protection.
• MoneyGuard offers liquidity options of 70% or 100% of the premium if the insured changes their mind down the road.  (We usually illustrate 70% ROP)
• Streamlined Underwriting with no labs or APS needed.

Power of choice:

• Choice at time of Claim of indemnity or Reimbursement
• Death Benefit payout options with Benefit Transfer Rider

Reach out to your Life ADC for a copy of the: “MoneyGuard Fixed Advantage” 2025 Client Guide and the “MoneyGuard Fixed Advantage” 2025 Mini Client Flyer.

---