InsurMark’s New President Jeff Maxey Shares His Vision for the Future
InsurMark recently celebrated the company’s 40th anniversary. Along with that milestone, came a changing of the guard, when company founder Steve Kerns passed the reins of leadership to Jeff Maxey, who was named President of InsurMark this past July. Jeff has been a fixture at…
How FinTech Helps Advisors Boost Revenue Via Personalized Experiences
FinTech—the technology available to help financial advisors enhance, streamline and grow their practices—is growing by leaps and bounds. Just take a look at the Kitces Financial Advisor Technology Map! One of the many ways FinTech can help advisors both serve clients better and boost revenue…
Personalization: The Key to Longevity Conversations That Click
As an advisor, you know it’s vitally important to talk with clients about longevity. We do it every day. Yet, these conversations often fall flat with clients, and let’s face it, those dime-a-dozen longevity calculators don’t help. If you want to get to “Yes” with…
Advisors: ‘What we’ve got here, is failure to communicate.’
That famous line from the 1967 film “Cool Hand Luke” was delivered by Captain (actor Strother Martin) after giving Luke (played by Paul Newman) a whipping in response to a smart aleck comment Luke made while toiling on the chain gang. In the movie, this…
How RIAs Can Unlock the Code to Organic Growth
If you’re struggling to grow your advisory practice, you’re not alone. Just look at the numbers! According to David DeVoe, Chief Executive of DeVoe & Co., RIA average organic growth has plummeted in recent years, from 9% in 2017 to 3% in 2020, with a…
Advisor Messaging Matters: 5 Foolproof Tips to Go from Meh to YEAH!
Why are some financial professionals successful at marketing, while others struggle to connect with prospects and clients? For advisors, figuring out what messaging works best for each stage of the customer journey is one of the biggest marketing hurdles they face. From peaking a prospect’s…
There are riches in the niches. Have you found yours yet?
Ever wonder … What are the traits of a successful financial advisor? OR what growth strategies do successful advisors use to grow their practices? If you look at the most successful advisor practices in the industry today (and we do on the regular), you’ll find…
Why Every Advisor Needs a SUPER Model
Supermodels are a sight to behold (we loved you back in the 90s Naomi Campbell, Cindy Crawford, Linda Evangelista and Christy Turlington) but when it comes to building a stellar advisor practice, we’ve got a different SUPER Model in mind. It’s a business model that…
The Make-or-Break Tax Talk Clients Need Now
If you told clients you have a master plan to help them keep a whole lot more of their hard-earned money by paying a whole lot less in taxes, how would they respond? What if you told them they have a 3-year window to make…
Four Sure-Fire Steps to Turn Existing Clients Into Advocates
Every advisor loves getting referrals from existing clients. Some advisors seem to have a knack for getting referrals, while others struggle to crack the code. If you identify with the latter and haven’t placed a priority on building a referral strategy, you should. It’s a…