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Are you leveraging the full potential of video to connect with your clients? Ready to learn how video marketing can transform your financial advisory practice?

The truth is that innovative video strategies can transform your client relationships and business growth. 

In this episode of The Breakthrough Advisor™, Jack Martin sits down with Laura Garfield from Idea Decanter to discuss the evolution and impact of video marketing in the financial services industry and how advisors can use video to deepen client relationships. 

Laura talks about creating engaging and authentic video content, the importance of storytelling, and tips for integrating video into your client communication strategy. From the rise of snackable content to the art of storytelling, Laura also shares invaluable insights that will help you stand out in the competitive financial landscape.

Talking points include: 

• Transitioning from making “highly polished” to more “authentic” video content
• How adding a personal touch to your video communications can double your engagement rates
• Techniques to increase email engagement with video
• How to build client trust by sharing personal stories
• How crafting a compelling “why” story helps forge deeper emotional connections with clients
• Utilizing client testimonial videos for social proof
• And more!

Resources:

• Winning at the Intersection of Annuities and Wealth Management
• Loom
• Vidyard
• Transcript

Connect with Laura Garfield:

• Idea Decanter
• LinkedIn: Laura Garfield 

Connect with Jack Martin:

• LinkedIn: Jack Martin 
• InsurMark
• Contact Form

About Our Guest:

Laura Garfield spent her teenage years idolizing Jane Pauley and Katie Couric. A thirst for learning and a love of writing had her hooked on broadcast journalism – where you didn’t have to know everything except how to ask the right questions. After graduation, Laura landed her first news gig at a tiny TV station in Hastings, Nebraska. Over more than a decade, she worked her way up through stations in Omaha and New Orleans to a position at CBS News in New York and then CNN in Atlanta. 

Along the way, she has written a book, worked as a foreign correspondent, and has lately been drawn to the emerging possibilities of digital storytelling.