Clients Are Afraid to Spend in Retirement. How to Stop the Madness.
Be an advisor who puts fears of running out of money to rest. Our industry doesn’t do a great job educating clients about guaranteed income.
Is Your Marketing on Life Support? Turn the Tables on Client Acquisition.
At InsurMark, we survey thousands of advisors each year to get feedback on various topics. Many comments are clustered around concerns like, “My marketing is on life support” and “I’m struggling to close the client acquisition gap.” The problem for most of these advisors is…
Advisors Need a Champion Mindset to Go from Good to Great
When you think of highly successful individuals, elite athletes often come to mind. For one, famed boxer Muhammad Ali will always be known as “the Greatest.” In recent years, several athletes have been labeled as GOATs (Greatest Of All Time), including quarterback Tom Brady, gymnast…
5 Things High Growth Firms Do to Achieve Exponential Growth
If you read our recent blog, “Struggling with organic growth? Here’s what’s holding you back,” you know that organic growth for advisors has tanked since 2017, with growth rates hovering around 3-4%. At the same time, some advisory firms are growing exponentially, at rates of 20%, 30%,…
Struggling with organic growth? Here’s what’s holding you back.
One of the biggest challenges nagging advisors today is how to accelerate organic growth. It’s no secret that organic growth for advisory firms has tanked in recent years, going from a rate of 9% in 2017 to 3-4% in recent years. It’s also no secret that the world has changed drastically since 2020, especially when it comes to consumer behavior and expectations. Yet, many advisors haven’t changed how they do business, and that’s a problem.
The Death of the 60/40 Portfolio Has Been Greatly Exaggerated. Here’s Why.
Mark Twain famously said, “The reports of my death are greatly exaggerated.” The same may be said for the 60/40 portfolio, the 60/40 mix of stocks and bonds rooted in diversification and pioneered by economist Harry Markowitz decades ago. In recent years, numerous financial pundits…
Your Path to Advisor Marketing Mojo Starts Here
If you want to grow your advisor practice and don’t want to buy leads (which we generally caution against), you need to figure out the best way to market YOU. There are several variables to consider, like what dollar amount you should allocate to your…
How Advisors Can (and Should) Serve Millennials to Fuel Business Growth
If you’re a financial advisor intent on building a sustainable, growth-oriented practice, marketing to Millennials should be a top priority. But that doesn’t mean you can (or should) market to Millennials the same way you market to their predecessors, Baby Boomers and Generation X. The…
Creating Exceptional Experiences Pays Dividends for Advisors Who Get It Right
A few years back, a survey by AARP revealed that nearly half of the 40–59-year-old respondents would rather make an appointment with a dentist than a financial advisor. Ouch! Where’s the love? Why does our industry strike more fear in individuals than the purveyors of…
Four Boxes Advisors Should Check Off Their To-Do Lists in 2024
It’s a new year, and 2024 is chock full of opportunities for ambitious advisors who are willing to act strategically to capitalize on them. That’s right, this is not your generic New Year’s resolutions for advisors type of blog post. We’re talking about what’s going…