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Ready to explore the secrets behind creating a passionate fan base and standing out in a crowded market?

In this episode, Jack Martin sits down with Brittany Hodak, keynote speaker and the author of “Creating Superfans: How To Turn Your Customers Into Lifelong Advocates,” to explore her journey in creating superfans.

Tune in as Brittany shares her insights on customer experience while highlighting the strategies and principles advisors need to create a loyal fan base.

Brittany discusses:

  • The importance of differentiation and storytelling in a crowded market
  • How to connect with your audience on a deeper level by understanding their stories
  • The power of personalized experiences and building trust with clients
  • The meaning behind the acronym S.U.P.E.R and how to apply it to create a curated and personalized customer experience to leave a long-lasting impact
  • The truth about the service and experience economy 
  • What you should know about creating and exceeding expectations 
  • And more!

Resources:

Connect with Brittany Hodak:

 Connect with Jack Martin:

About Our Guest:

Brittany Hodak is an acclaimed international keynote speaker and business leader known for her expertise in creating and retaining superfans. She has spoken at prestigious organizations worldwide and is recognized as a go-to source for brand loyalty. 

Brittany is a Guinness World Record Holder and has been honored on prominent industry lists. As co-founder of The Superfan Company, she has collaborated with renowned brands and received offers from multiple Sharks on ABC’s Shark Tank. With a strong academic background and extensive experience, Brittany’s passion for studying fandom spans decades.