Monday Minute – March 17, 2025

MARKETING

Biz Bucks – A Marketing Reimbursement Program

Growing your business requires strategic investment in effective marketing solutions. With our Biz Bucks reimbursement program, we can invest in your business for no additional cost.

Biz Bucks can be used to cover the cost of essential marketing to help grow your business.

Contact your Advisor Development Consultant today to learn more and enroll in the Biz Bucks program!

SALES

Are You Discussing Asset-Based Long-Term Care with Your Clients? OneAmerica Can Help.

Here are a few great conversation starters from OneAmerica:

• The Great Wealth Transfer – Many clients have IRA-rich portfolios. We offer a solution that allows them to transfer a portion of their assets to help cover extended care expenses while also managing tax obligations.
• Leveraging the Pension Protection Act (PPA) – Thanks to the 2006 Pension Protection Act, clients can use a non-qualified annuity to fund one of our AnnuityCare solutions. If used for care, the funds – including any gains – are 100% tax-free!
• Understanding Eligibility – We have updated lists of ineligible impairments for both AssetCare and AnnuityCare products.

Ask your Advisor Development Consultant (ADC) for access to these PDFs to help drive client conversations about long-term care solutions.

PRODUCTS

Athene Application Deadlines – Important Reminders

Athene has maintained stable rates for some time, but due to changing investment yields, adjustments may be coming. Here’s a reminder about their rate lock procedure:

To secure current rates:

• Application Signing Deadline: Applications must be signed on or before March
  20, 2025.
• Application Submission Deadline: Applications must be received by Athene by market close (3 p.m. CT) on April 3, 2025.
  • If your back office uses an order entry platform, Athene must receive the electronic order by this deadline. Paper applications without an electronic order will not lock in current rates.
  • For applications funded from a firm brokerage account, your firm must submit both the funds and the electronic application by market close on April 3, 2025.
• Contract Completion Deadline: All funds must be received, and suitability reviews (if applicable) must be complete by May 20, 2025.

Note: The rate lock period begins on the effective date of the rate change. If submitting applications through your firm’s back office, allow for additional processing time.

OPERATIONS

Simplicity InsurMark Operational Success Academy (In-Person)

• Dates: To Be Announced
• Who Should Attend: Operational staff only (not advisors)
• Logistics: Advisors are responsible for getting their team members to the hotel; Simplicity InsurMark will handle everything else.
• Incentives: Post-event reimbursement details coming soon.

Registration is open and filling fast! Contact your ADC or Case Manager for more details and to secure your spot.